According to market research DIGITIMESResearch observation, the first half of 2009 Samsung Electronics (Samsung) side light type backlight LED LCDTV Japan caused by hot and plants means that the second half of 2009 to initiate the backlight LED LCDTV new price will be more competitive to White LED structural development.
DIGITIMESResearch noted that Japan's recent work, such as Sharp (Sharp), Sony (Sony), Toshiba (Toshiba) have published the second half of 2009, program listed LCDTV LED backlight, Samsung LEDTV evident by the low cost and low cost effective strategy to influence the plants of Japan developed the product specifications and models LEDTV previous generation showed a significant difference.
The development of components of Sharp led for nearly 40 years, was in 2008 (inclusive) before the introduction of LED backlighting LCDTV models was limited and the location where the ultra-premium products. However, in August 2009 listed on the LED backlight LCDTV Sharp's view, its product development strategy has shifted significantly, a large number of type design of direct import of white LED, size, covering 32 ~ 52 inches, and the highest price the Samsung Side light LEDTV cheaper rate.
However, the new LED backlight LCDTV Sharp has no control over the technology in the region, and the thickness and type CCFL similar LCDTV can allow consumers to feel the product differentiation, product positioning of the existence of terror concerns. Sony then released last month, September 7 Side LEDTV type ZX5 model white light, the structure of backlight module and light side Samsung LEDTV the same type, different is that Sony46 inches and 52 inches respectively, the thinnest of only 15. 8mm, 16. 6 mm, while the thickness of Samsung LEDTV 29. 9mm.
Sony ran in November of this two products will be available at a price of 55 million yen (U.S. $ 5942), 65 billion yen (about U.S. $ 7023) higher than the Samsung is approximately the same size LEDTV plus times more than a matter SonyLED LCDTV In backlight panel or LED backlight supply, most of S-LCD (Sony joint venture with Samsung Electronics) and the LED from Samsung, Samsung faces Now with LED backlight LEDTV tight supply problem, fear SonyLED backlit LCD shipments caused by overcrowding.
Toshiba LCDTV Another Japanese industry, in June 2009 since the launch of the new LED backlight LCDTV can be described as making his debut. The company LEDTV backlight module structure with the same Sharp are the direct white LED model, different as they are equipped with regional control technology in June, July, 46 inches and 55 inches of market prices up to $ 5511, $ 6613, however, LED backlighting LCDTV Toshiba to expand sales in just 2 to 3 months, also had to cut prices to take positive action, a decrease of $ 2,000.
DIGITIMESResearch that from Japanese plants introduced new LED-backlit mentioned LCDTV can see, more or less affected by LEDTV Samsung, and many more affordable white LED lighting source, LED backlit Ran Japanese factories, including Samsung positioning LEDTV LCDTV product as clear or if the price of overall consumer acceptance, the future of Japanese plants in the LED backlight LCDTV market competition should focus on the direction of time.
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