The development of information systems for advertising screens on the streets of cities has given the opportunity to initiate the rise of entirely new directions of the media – a??? Video Outdoormation "©" Outdoormation TV "© and" Street TV "©. There are real opportunities that allow you to become the owner of 1 screen or mapped network of screens that are placed in the most energetic of their region, city or district, and the general distribution of the screens are controlled with the "Internet" network.
The development of information systems for advertising screens on the streets of cities has given the opportunity to initiate the rise of entirely new directions of the media – a??? Video Outdoormation "©" Outdoormation TV "© and" Street TV "©.
There are real opportunities that allow you to become the owner of 1 screen or mapped network of screens that are placed in the most energetic of their region, city or district, and the overall distribution network of screens can be controlled with the "Internet" network.
In any case, the use of "Outdoormation Video" and "Outdoormation TV" provides unprecedented opportunities for the realization of political information, social, large and publicity measures.
Any person choosing to develop and use that network, have the opportunity to become the pioneer in this field, because today there is no network so forth, not only in Russia but in the world.
Moreover, this network not only can be centralized, but also individualized, I. e. Use videomaterials prepared in another screen, the collection can be arranged simultaneously on all screens belonging to you or, conversely, "prohibit" submission.
Finally, the productive management of a screen or screens network should give the owner, no doubt, political or commercial dividends, regardless of the objectives pursued.
The modernity of such project is obvious:
1. The importance of the proposed â?? VideoA outdoors???? is about organizing projects radio and television. It is an essential complement for both radio and television, as a result of its realization is a completely new direction in the media – "outdoor video.
2. Compared with radio and television of the project is much cheaper (for example, that the organization of the city cable television in only one city) and easier implementation.
3. Large electronic screens and tele-video playback can provide effective realization of political, social, cultural and commercial and pre-electoral actions, federal campaigns, regional and city.
4. The need for Russian and foreign advertisers in outdoor advertising in Moscow, Saint Petersburg and regional centers discovers a steady growth trend, as the market premises outdoor advertising is pretty much filled land, facilities street with high quality dynamic information and current advertising "free niche.
5. No more than three central places in most cities (the central plaza, train station, the cultural center) more in favor of two points of political advertising and information view. Therefore, the question of the superiority of the computer screen into each specific city in each concrete case is very important.
6. The screens of this type can decorate any city, but are the pride of both city officials and all the villagers. They are also very informative and represent a unique and irreplaceable importance during holidays, concerts and different city's affairs.
7. As a new communication medium, not compete with radio and television, supplements their information environment and new and effective ways.
The project requires investment of money given much lower compared with spending in other media. Installation, startup, adaptation and support of a screen of things like cost 190-1500 thousand dollars depending on the size of the electronic light board.
More detailed information on equipment, trends and development of this new direction that we can learn on this site or by
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